Introducing Ichigo Ichie 一期一会

Hand-painted with care · Individually serialized · Never reissued

Pop culture's most iconic characters, reimagined in the hand-sculpting tradition of Precious Moments — and released for only a moment in time. When they're gone, they're gone forever.



Inspired by the legacy of an Iconic brand

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始まり - A Japanese Artistic Legacy Begins

Drawing inspiration from the emerging manga and anime movement in Japan, Master Sculptor Yasuhei Fujioka established a distinctive artistic style to the first Precious Moments figurines, in 1978.

職人技 - Artisan Quality

With their oversized heads, small bodies, and gentle expressions, Fujioka's Precious Moments figurines introduced the world to the first line of chibi (small) and kawaii (cute) collectibles. Every figurine was hand-sculpted, hand-painted, and created with precision.

伝統 - Passed from Master to Apprentice

Fujioka personally trained Hiko Maeda, who inherited the responsibility of preserving the artistic vision and craftsmanship. Maeda now Master Sculptor, ensures the techniques, attention to detail, and hand-finished artistry continue for a new generation of collectors.

新商品 - A New Generation of Collectibles

While Precious Moments is beloved around the world, pop culture has evolved. Ichigo Ichie was created to bridge these worlds, combining the authentic craftsmanship of its Japanese artistic heritage with today's most recognizable pop culture properties, all interpreted through a modern kawaii lens.

Chibi Collectibles Reimagined

Precious Moments Made Modern

Ichigo Ichie goes above and beyond to achieve the hand-made artistry and design behind Precious Moments. Delicately balancing cuteness with mischief, all with a refined premium design. Deliciously collectible, devilishly cute, and dashingly original — now available as officially licensed figurines. Don't miss your chance encounter with Ichigo Ichie.

MOMENT ONE - NOW AVAILABLE AT TARGET

MOMENT TWO - PRE-ORDER NOW!